"Do it All in Dutchess!"

Creative Director / Sr. Copywriter

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At the time I was brought in as Creative Director by Hudson Valley agency BBG&G to work on Dutchess County tourism, it was was facing a problem many tourist destinations have. Potential visitors did not know what the county had to offer and they didn’t resonate with the Dutchess County brand. Covering 800 square miles, there's an abundance of natural scenic beauty, outdoor recreation, historic landmarks, restaurants, festivals and more. So, what I came up with was a campaign rebranding Dutchess County as the place you can "Do it All" in!