Professional info
• Spearheaded sole creative team reporting directly to the CEO resulting
in transforming a small advertising boutique into an Inc5000 Company.
• Created close to 100 commercials and infomercials in over 20 categories,
generating over a BILLION DOLLARS for clients.
• Proven creative problem-solver in digital, web, mobile, print and television.
• Excellent knowledge of Adobe Creative Suite. Photoshop, InDesign, etc.
• Experience in Creative Leadership, Conceptual and a Team Player!
• Personally thanked by Tipper Gore for suicide prevention PSA.
Work experience
Skills
CONCEPTS
BIG IDEAS
HUMOR
SCRIPTWRITING
COPYWRITING
ART DIRECTION
SCREENWRITING
PHOTOSHOP
INDESIGN
ADOBE CC
HTML
Hand Drawing, Adobe Media Encoder, Acrobat. Storyboards, Landing Page Web Design, Preparing Artwork For TV, App Design, Writing/Recording Instrumental Soundtracks and Jingles using Cubase, Tascam, Pod Xt, Fender Guitars. Fluent in Microsoft Office (MS Word, Excel, PowerPoint, Outlook), EmailBrain, Constant Contact, iMovie Editing.
MAKES A MEAN PANCAKE
Hobbies
GUITAR
Collecting, designing, building, playing.
VINTAGE CARS
Own a 1966 Pontiac LeMans Convertible.
BASS FISHING
Have 4 secret lakes in Sullivan County, Catskills
SOFTBALL
Weekend Warrior in Spring/Summer/Fall ABA Softball Leagues
Cool Creative LLC
President, Creative Director, Sr. Copywriter, Art Director
2012 - present
-
Maintains relationships withseveral freelance clients in web, social, print, and television.
-
Created and maintains Award-winning ecommerce site PetVignettes.com.
-
Created Award-winning iPhone App; which was entered in and is consistently in the in the Apple iTunes Store.
-
Garnered press with viral and social campaigns promoting iPee Address.
-
Launched subway outdoor poster campaign for Healthcare company, resulting in increase in clients. Produced content for outdoor LCD Digital Billboard to promote Healthcare building.
-
Wrote, Directed short horror film, “Don’t Say These Words!” as part of feature film anthology, “Devil’s Five” – Winner, “Best Horror Film” 2018 Hell’s Kitchen Film Festival
Other Freelance Creative assignments include:
FCB Healthcare, Messner Vetere Berger McNamee Schmetterer / Euro RSCG, Ogilvy & Mather, New York, NY
Burson-Marsteller
Freelance Creative Director / Sr. Copywriter
2017 - 2018
As part of Burson-Marsteller's creative team, helped create and write award-winning NYC Dept. Of Transportation’s Vision Zero campaign in TV, out-of-home, social media, NY Nets public Address, and NY Mets Sponsorship videos. Resulting in the lowest fatality and accident numbers in over 100 years, including a 32% decline in pedestrian fatalities.
BBG&G Advertising - "Hudson Valley's Largest Ad Agency"
Freelance Creative Director / Senior Copywriter
2015 - 2017
-
Wrote and Directed TV spot, conceptualized print ads and wrote radio for Michael’s Appliance Centers which was entered in the
-
Wrote concepts and scripts for Dutchess Tourism TV and Digital campaign.
-
Created email marketing campaign “Meet the Bee Gee’s” for BBG&G.
Avalanche Creative Services, Inc.
Creative Director / Senior Copywriter / Sr. Art Director
2001 - 2014
-
Conceptualized and implemented print, collateral, digital, social and all aspects of 360º campaigns winning two in DRTV, OTC, Health & Wellness and more.
-
As sole Sr. Art Director, created concepts, wrote scripts, oversaw shoots, art directed and supervised several editors in post-production of short-form and long-form branded direct response television commercials.
-
Developed, designed, and implemented company identity, website, app, self-promotional materials.
Big Picture Communications / Hirschman Group
Senior Art Director
2000 - 2001
-
Coordinated all art direction, conceptualizing and branding from inception to production of several campaigns from direct mail to print and websites.
-
Clients included Petro Heating & Oil, John Casablancas Modeling & Career Centers, InStyle Magazine, People Magazine.
Follis Advertising, Inc
Freelance Art Director
1999 - 2000
-
Working with advertising legend, John Follis, of "Follis, DeVito, Verdi" fame, co-created controversial Tri-State Consumer Car Insurance ad campaign that was featured in Adweek Magazine and NY Post Page Six.
School of Visual Arts - Bachelor Fine Arts, Advertising
SUNY at Farmingdale - Associates Advertising Art & Design
AdHouse - Continuing Education
SVA - Continuing Education
(Taught by notable creatives: Sal DeVito, Mike Maguire & Tom Kuntz, Jamie Barrett, Kevin Roddy, Saman Rahmanian, and Albert Kelly.)
Education
Awards / Affiliations
Winner - "Best Horror Movie" 2018 Hell's Kitchen Film Festival
Judge - 2000 New York Festivals International Advertising Awards for Print Advertising, International Television & Cinema Advertising competition.
Winner - 14 Gold Awards: Communications, Advertising, and Marketing Association Awards 2000
Winner - Telly Award 2003, 2004
iPee Address App - Finalist 2012 Cannes Lions Festival of Creativity
iPee Address App - Winner WABC Radio “App of the Week”
iPee Address App - Nominated for BMA ; Best Mobile App Awards
Member of The One Club, The Art Director's Club, and the HTML Writers Guild.
Member of of NESMA - The North East Surf Music Alliance
Testimonials
On behalf of the National Mental Health Awareness Campaign: “Breaking through is exactly what you've done and we are grateful for the opportunity you have provided for youth to take action and come to understand that mental illness is like other physical illnesses."
- Tipper Gore, Author, Photographer, Second Lady of the United States from 1993 to 2001 as the wife of Vice President Al Gore.
"George is one of the most talented creatives I've been associated with. He's a triple threat with strengths in design, copy and technology. And what's more, he a great, funny, and easy-going guy to work with. I'd be happy to have him on my team any day."
- John Follis, Owner/CD of Big Idea Video: Big Ideas. Big Results.
"Talent...brains...great presentation skills...and in an art director? I never thought it was possible until I worked with George!"
-Neil Brownlee, Creative Director, Creative Director, Copywriter, creator of many famous ad lines such as "I WANT MY MTV!"
"George's creative input is inspired and eclectic. He does his homework and his quick and ready wit always brings a smile to the client's face, something we are all looking for. I enjoyed working with George and counted on his creative input as part of my team. I recommend him highly as a creative source and team player."
- Ben Dolphin, Owner/President, Director, ARISING Film & Digital.
RXMD / Medical Dynamics
Freelance Creative Director / Sr. Copywriter / Sr. Art Director
May 2019 - Present
Creating brand excitement and support for HCP and DTC categories that range from Dermatology to all other areas of consumer health. While creating overall creative platforms and pitching them to clients, in my spare time I'm also mastering the art of Powerpoint layout and Wordpress UX design.
"My Georgie is the best! When he sets his mind to it, he can accomplish anything... my little angel!"
- Loretta Brianka, George's Mom.