NYC DOT "Vision Zero" Campaign

Creative Director / Sr. Copywriter

"SIGNS" Television, Web, Print, Outdoor Campaign

Informed by comprehensive market research, "Signs" is New York City's newest Vision Zero public awareness campaign. "Signs" acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives.

RESULTS: The lowest fatality and accident numbers in over 100 years, including a 32% decline in pedestrian fatalities.

Creative Director / Sr. Copywriter

"SIGNS" Television, Web, Print, Outdoor Campaign

Informed by comprehensive market research, "Signs" is New York City's newest Vision Zero public awareness campaign. "Signs" acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives.

RESULTS: The lowest fatality and accident numbers in over 100 years, including a 32% decline in pedestrian fatalities.