Creative Director / Sr. Copywriter

"SIGNS" Television, Web, Print, Outdoor Campaign

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Informed by comprehensive market research, "Signs" is New York City's newest Vision Zero public awareness campaign. "Signs" acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives.

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RESULTS: The lowest fatality and accident numbers in over 100 years, including a 32% decline in pedestrian fatalities.